Travel Supermarket
Client
Travel Supermarket
Type
Illustration, animation
Tools
Pen and paper, Photoshop, Illustrator, After Effects
TravelSupermarket is one of the UK's leading holiday package comparison services. They wanted to promote their Greece holiday packages and asked us to create an unexpected, fun campaign to drive more traffic to their site.
Halcyon days.
The campaign offers a mythological tour of various Greek spots through their local produce and the legends surrounding them. With the help of expert nutritionist Katie Peck, we tried to figure out if there was a grain of truth behind these myths.
Enter stage left!
The challenge with this project was to create short animations that still captured the absolute essence of the myth behind each superfood. Since these animations ultimately had to be exported as GIFs, the duration and level of detail had to be carefully calibrated.
The storyboards helped me nail down the exact timing of the scenes. I decided to create short but fun little loops, encouraging people to watch the animations over and over again to catch every single little detail.
Ancient Greek art inspired the illustration style, but it also gave me a pretty cracking idea: by limiting the colour palette to just four colours (red, light blue, white, and black), I managed to keep the GIF file sizes incredibly light.
The GIFs are 'embedded' within an almost theatrical layout, blending seamlessly with the static elements without looking out of place. If anything, the static parts make the layouts look even richer, without adding any extra bulk to the GIFs.
In loop.
Below you can see the five animations I created (and maybe even learn a thing or two about these mythical superfoods!).
