Overdrive Digital Website Design 

Client  Overdrive Digital

Category Digital Marketing

Project type Web Design

Overdrive Digital is an agency specialised in PPC and paid social. They are a team of young people passionate about all things marketing, and they felt that their former website didn’t represent them properly. 

For them, I designed a brand new website that was quicker, cooler and more ‘Overdrive Digital’.

For a digital agency like Overdrive Digital, the website is a key tool to get in touch with potential clients and other digital marketing passionates. Knowing how important good communication and collaboration is, I’ve established a trusting relationship. I made sure to get them involved in every important step of production by explaining the rationale behind the design choices.

As a first step, I’ve expanded the colour palette by adding secondary colours to complement the primary pink. I’ve also added Montserrat as a secondary font. The latter is a strong, very readable font that works well with their primary font, Open Sans.

The page layout has a fluid structure, with the elements that almost flow freely on the page.

In fact, they follow a 12 columns grid structure. The grid proved to be helpful especially for the developer by giving him a clear reference point for the page arrangement.

The handover phase, for this project, was more delicate than usual because the client was the only one in contact with the developer. I made sure to provide clear documentation that included all the links to the pages layouts, animations samples and downloadable assets. The document also included recommendations for maintaining the website fast and efficient and how to optimise the visual assets.

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