ALU Company book
Client — Alu
Category — Interior design
Project type — Print
ALU is an international company with more than 25 years of experience in offering end-to-end services, including design engineering, manufacture, project management and execution of comprehensive retail environments.
I collaborated with Happycentro on the design of ALU’s company book for the EuroShop – Retail Trade Fair where ALU presented their brand new products.
What’s the best way to represent a company’s story? By focusing on their values.
ALU provided six keywords that constituted its core principles: unique, passional, competitive, committed, innovative, flexible, driven.
I’ve translated those six words into abstract illustrations that I then crafted by hand using paper, scissors and a lot of patience.
The handmade, organic style of the illustrations inspired the mood board layout style of the book.
Each page tells a story of the creation of the ALU products with photos and sketches, literally connected by a fill rouge.
